Business Wire Chat with Serena Ehrlich
Posted by Mworks740 • August 25, 2014
On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck… Read More
What Do Your Words Say About You?
Posted by Mworks740 • August 14, 2014
Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it’s a free, easy-to-use service that creates a word cloud of your most commonly used words. Here at Marketing Works, we made our own word cloud out of our blog.… Read More
Where we are with Social Media and What the Future May Hold
Posted by Mworks740 • July 28, 2014
On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we… Read More
Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business
Posted by Mworks740 • July 15, 2014
With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used for promotional material, advertising and announcing news. A longer time window can be beneficial when sharing an informational video like a webinar or a series.… Read More
4 Reasons Effective Communication is a Highly Marketable Skill
Posted by Mworks740 • July 10, 2014
Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email, it’s important that your message comes across the way you intend. Communication remains a highly desirable skill regardless of what career you are in. No matter… Read More
4 Tips for Cutting through the Social Media Clutter
Posted by Mworks740 • July 8, 2014
The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social… Read More
5 Tips on Timing to Keep in Mind with Social Media
Posted by Mworks740 • July 3, 2014
It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting… Read More
Peaking Your Audience’s Pinterest
Posted by Mworks740 • June 30, 2014
Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature… Read More
4 Ways Your Business Can Benefit From Using Tumblr
Posted by Mworks740 • June 26, 2014
While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media and culture that combines a variety of aspects from many of the major social media sites. For example, similar to a “retweet,” Tumblr allows you… Read More