My name is Ashley, Marketing Works’ 2013 summer intern. A recent graduate and new to the real-world of marketing, I’m in the process of immersing myself in a professional environment (as well as adjusting to adulthood). With a wide window of opportunity open for me after my college career, I’m very glad that I decided […]
3 Valuable Lessons Learned: The real internship experience Learn More »
Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can
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After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of thought leadership is directly proportional to the effort you put forth. With dedication and consistency, your company can anticipate the following: Strategic differentiation – Competition
Leader of the Pack Part 2: How your company can benefit from thought leadership Learn More »
Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on
4 Reasons Why Your Business Needs Google Business Photos Learn More »
In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more
Client Spotlight: HMB Marketing Works is excited to announce HMB, a Columbus-based business technology services firm, as a new client. A Microsoft Certified Partner for more than a decade, HMB helps mid-to-large sized enterprises leverage technology solutions to meet business objectives. Their team provides technology consulting and IT services to help clients accelerate time to
HMB Helps Enterprises Leverage Technology to Gain a Competitive Advantage Learn More »
When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs
How Important is Having a Mobile-Friendly Website? Learn More »
None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we
Is Your Organization Ready for the Unexpected? Learn More »
A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our CEO, Brenda Stier-Anstine, has been announced as a finalist for the Columbus, Ohio chapter of the National Association for Women Business Owners (NAWBO-Columbus) 2012 Visionary
Brenda, Marketing Works CEO, Named as Finalist for NAWBO Visionary Award Learn More »
Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why we are excited to announce our latest client win. Marketing Works has been awarded a Central Ohio PRSA PRism Award of Excellence in honor of
PRSA PRism Award: Client Win Learn More »
