Insights on Ideas and Trends that will Impact B-to-B Companies in 2017
Posted by Bill Kiefaber • January 23, 2017
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services
Posted by Bill Kiefaber • September 27, 2016
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically… Read More
A Small Business CEO’s Take on B2B Public Speaking
Posted by Mworks740 • August 7, 2015
Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she’s at ease on and off the stage. I sat down to chat with her about public speaking in the B2B sphere. What should B2B companies know about public speaking? It’s… Read More
An Internship Designed to Inspire
Posted by Mworks740 • July 10, 2015
Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is great! I always determine how much I like a work place by how I feel when I wake up in the morning. Every single day… Read More
Marketing Works Team Member Spotlight: Lauren H.
Posted by Mworks740 • June 2, 2015
A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array… Read More
Prioritizing Your Work: The Hoshin Star Technique
Posted by Melissa H. • April 8, 2015
In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all… Read More
4 Takeaways from my Internship Experience
Posted by Mworks740 • June 19, 2014
My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More
8 Tips for Writing Better Emails
Posted by Mworks740 • May 22, 2014
Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the original intent of email communication was to provide an easy way to send a quick message, whether you’re communicating with a client, coworker or peer. … Read More
My Marketing Works Internship Experience
Posted by Mworks740 • July 29, 2013
It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I… Read More