Wufoo: Who knew?

Posted by Mworks740 • July 15, 2013

Today I bring you a new blog post on Wufoo. What’s that? Wufoo is an easy-to-use web app that helps anybody build amazing online forms. This online-based service automatically builds the database, backend and scripts needed. With all the hard programming taken care of, collecting and understanding your data is easy. Best of all, there… Read More

3 Valuable Lessons Learned: The real internship experience

Posted by Mworks740 • June 13, 2013

My name is Ashley, Marketing Works’ 2013 summer intern. A recent graduate and new to the real-world of marketing, I’m in the process of immersing myself in a professional environment (as well as adjusting to adulthood). With a wide window of opportunity open for me after my college career, I’m very glad that I decided… Read More

10 ideas to leverage Storify for your business

Posted by Mworks740 • May 3, 2013

Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can… Read More

Leader of the Pack Part 2: How your company can benefit from thought leadership

Posted by Mworks740 • April 12, 2013

After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of thought leadership is directly proportional to the effort you put forth. With dedication and consistency, your company can anticipate the following: Strategic differentiation – Competition… Read More

4 Reasons Why Your Business Needs Google Business Photos

Posted by Bill Kiefaber • March 27, 2013

Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on… Read More

Know thy Client

Posted by Bill Kiefaber • March 20, 2013

In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more… Read More

HMB Helps Enterprises Leverage Technology to Gain a Competitive Advantage

Posted by Mworks740 • March 14, 2013

Client Spotlight: HMB Marketing Works is excited to announce HMB, a Columbus-based business technology services firm, as a new client. A Microsoft Certified Partner for more than a decade, HMB helps mid-to-large sized enterprises leverage technology solutions to meet business objectives. Their team provides technology consulting and IT services to help clients accelerate time to… Read More

How Important is Having a Mobile-Friendly Website?

Posted by Mworks740 • March 12, 2013

When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs… Read More

Is Your Organization Ready for the Unexpected?

Posted by Bill Kiefaber • August 3, 2012

None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we… Read More