Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important […]
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Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated
Looking Ahead as B-to-B Marketing Trends Continue to Change Learn More »
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to
Insights on Ideas and Trends that will Impact B-to-B Companies in 2017 Learn More »
How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services Learn More »
Your company’s data is gold. It can validate your work, indicate success and failure, and help predict future trends. But it doesn’t just have to live in Excel spread sheets. In fact, it can work for you in more ways than one if it’s harnessed in the right way. Enter infographics—they come in all different
The power of the infographic: How to harness your data and make it work Learn More »
At Marketing Works we aim to help our clients enhance their online relationships and engagement with key audiences. As a part of this mission, we’re always looking for new ideas to share. We recently had the opportunity to speak with Martin Laetsch, formerly with Intel and now the Director of Online Marketing at Act-On Software.
Digital Marketing: 3 Tips to Improve Your Online Presence Learn More »
A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and how to reach your audience. Marketing Automation requires strategic planning in order to successfully engage your audience. Before deciding to commit to using Marketing Automation,
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Situation: PRIUM helps workers’ compensation payers eliminate or wean unnecessary medications from injured worker treatment regimens. The company, which places strong emphasis on helping its clients navigate challenges such as opioid misuse and abuse and evolving regulations, was looking for a new opportunity to increase its presence as a thought leader in the market. Strategy:
Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.
Google Analytics 101 Learn More »
