Mworks740 – Marketing Works

Navigating the GA4 transition. Are you ready?

Expertise, Marketing Insights, Marketing Tips, SEO / By Mworks740

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead […]

Navigating the GA4 transition. Are you ready? Learn More »

LinkedIn is an Asset

Expertise, Marketing Insights, Marketing Tips, Sales Enablement / By Mworks740

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something. No attempt was made to

LinkedIn is an Asset Learn More »

Small Business Failure and Some Thoughts to Avoid It

Expertise, Marketing Insights, Marketing Tips, Sales Enablement / By Mworks740

According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack of capital is seldom the reason for failure. Rather they say small businesses fail because they don’t have a plan for attracting new customers or

Small Business Failure and Some Thoughts to Avoid It Learn More »

A Short Internship With Big Possibilities

Current Events, Marketing Works News / By Mworks740

Hello! My name is Emily Fischer. I am a soon-to-be graduate at The Modern College of Design in Kettering, Ohio. When I got the opportunity to be an intern at Marketing Works, I had no idea what to expect. Little did I know that it would be such a unique and engaging experience! From the

A Short Internship With Big Possibilities Learn More »

LinkedIn Selling Class

Business Planning, Expertise, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Strategic Marketing / By Mworks740

We are excited to be hosting a session of our Welcome to LinkedIn Marketing: A Simpler Way to Prospect course on Wednesday, May 11 at 9:00 AM. During the three-hour session, we will be reviewing the following with you: Targeting: define, find and reach your ideal clients through LinkedIn Nurturing: build trust and report through LinkedIn Marketing

LinkedIn Selling Class Learn More »

An End and Beginning at Marketing Works

Current Events, Marketing Works News / By Mworks740

It is unreal how time flies! This summer is almost over, and with that ends my internship. I have learned an exuberant amount at Marketing Works in the past few months and am thankful for all the leadership and mentoring from the team. A few main takeaways I have from the summer are: 1. The

An End and Beginning at Marketing Works Learn More »

A Fresh Chapter

Internship, Marketing Works News / By Mworks740

Hi everyone! My name is Alie Intihar and I am delighted to announce that I am the newest Marketing Works Intern! I could not be more grateful for this opportunity to learn through value-driven, diligent, and family-oriented mentors to help further my knowledge in the Marketing industry. I am excited to begin this journey among

A Fresh Chapter Learn More »

The 3 Pillars of a Successful Email Campaign

Content Creation / By Mworks740

As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive in a company’s marketing mix. It is also the greatest tool your company can use to interact with clients and subscribers in a more personal

The 3 Pillars of a Successful Email Campaign Learn More »

Excited and ready to learn!

Internship, Marketing Works News / By Mworks740

Hello everyone, my name is Maggie Broadfoot. I am thrilled to be Marketing Works’ newest summer intern! I am very excited to be a part of such a notable company. Currently, I am a Marketing student at Taylor University in Indiana and I’m so appreciative of how the Marketing Works team has taken me under

Excited and ready to learn! Learn More »

Progressive Thinking: The Secret Sauce to Surviving a Recession

COVID-19, Marketing Tips / By Mworks740

During a time of recession, companies are faced with making tough decisions, including where and how to cut costs. But, as we discussed in last week’s blog, investing in growth-related activities during this time is important both during and after the recession, which we referred to as “forward-thinking.” This week we want to talk about

Progressive Thinking: The Secret Sauce to Surviving a Recession Learn More »

Author name: Mworks740