As excited as we are about 2014, we’re still feeling a little nostalgic for 2013. We had a wonderful year that consisted of taking on exciting new clients, welcoming new members to our team and winning awards! And in between our busy schedules we even managed to have some fun and help out our community, […]
Our Year in Review Learn More »
With a new year brings new marketing opportunities, and we’re here to help you get a jumpstart on your 2014 marketing plan. A few of the marketing priorities this year are inbound marketing, knowledge marketing, newsroom approach and mobile. Inbound marketing – Inbound marketing is the art of pushing prospects to your site using compelling content
Marketing Priorities for 2014 Learn More »
You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it can be difficult to decipher if they are ideal for your business or if they are just a waste of time. Ideally, your social media
3 Social Media Apps to Watch in 2014 Learn More »
Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A Pew Internet and American Life Project study found that 72 percent of internet users say they look for health information online. Even healthcare leaders are
4 Do’s and Don’ts of Social Media in Healthcare Learn More »
The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on what item to give the marketer in your life? Don’t worry; this list is here to save the day. Here are the top five gifts to
Top 5 Gifts to Give a Marketer Learn More »
Your company has recently announced to the world that it’s going green, good for you! It’s great that your business is working to instill a sense of environmentalism and conservation. Companies that went green in 2013 include Google, Unilever and Sprint-Nextel, so you’re in good company. So now that you’ve gone green, what comes next?
3 Ways to Keep Your Company Accountable After Going Green Learn More »
Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?
Share of Voice for Media Relations Learn More »
Why use social media in the tech industry Social media isn’t just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers it’s a great tool to stay on the pulse of industry discussions and make key connections in your field. A study found 55% of buyers
The Importance of Social Media for Tech Marketers Learn More »
The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media to reach your client base is a fun and simple way to not only create engagement with your audience but gain more exposure in the
4 Social Media Holiday Marketing Tips Learn More »
The holiday season is a great time to relax and enjoy the company of family and friends. And for those in professional service industries such as consulting agencies or law firms, you will typically find yourself attending holiday parties that offer a great opportunity to network. Working the room as you hop from one event
4 Tips for Holiday Networking Learn More »
