In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In part 1, we emphasized the importance of vision. Remember, you have to “see” where you’re going before you begin marching forward. Mapping out a detailed […]
Essential Concepts for Social Media Strategy: Part 3 Learn More »
I expected great things when I began my summer internship at Marketing Works, but I had no idea that I had entered one of Columbus’ best internship programs. Now, that enthusiastic conclusion is just my own opinion, but I’m positive it’s the truth. What are the things students want out of an internship? To learn
An Internship that Ranks Among the Best of Them Learn More »
As the number of Millennials that join our B2B strategic communications company continue to increase, we’re learning more and more about this generation in the workplace. They want growth and opportunity and they want it in an instant. And money doesn’t matter as much as intangibles like personal growth and skill development. We recently lost
How to Make Your Culture Actionable Learn More »
Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she’s at ease on and off the stage. I sat down to chat with her about public speaking in the B2B sphere. What should B2B companies know about public speaking? It’s
A Small Business CEO’s Take on B2B Public Speaking Learn More »
Since the company’s founding in 1999, our client, ViaQuest Inc., has worked tirelessly to serve and assist individuals who have limited or no access to health care. This mission has earned them an honorable mention for community outreach at Columbus Business First’s 2015 Health Care Heroes awards. The program recognizes those who have made an
ViaQuest Inc. Honored for Efforts in Community Outreach Learn More »
The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both parties are on the same page. Recent data shows that brands and consumers are pages apart, if not in completely different books. This scary reality
Mapping the Customer Journey Learn More »
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and
Essential Concepts for Social Media Strategy: Part 2 Learn More »
Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is great! I always determine how much I like a work place by how I feel when I wake up in the morning. Every single day
An Internship Designed to Inspire Learn More »
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:
Essential Concepts for Social Media Strategy: Part 1 Learn More »
“Think before you speak.” “Be careful what you say.” “If you don’t have anything nice to say, don’t say anything at all.” Wisdom that anesthesiologist Tiffany M. Ingham probably should have taken to heart before mocking her patient while he was under. The episode, which is costing her and her practice $500,000, should be a
Anesthesiologist Provides Lesson in Watching What You Say Learn More »
