The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership team is here to help you by recommending some of their favorite books. So, find a nice park or hop onto your favorite couch and […]
5 Summer Reading Ideas for Communicators Learn More »
Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is search engine optimization (SEO), the process of maximizing website visitors by increasing the site’s ranking in search engine results. The thing about SEO is that
6 Simple SEO Tips Learn More »
If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red and Yellow M&M’s are instantly recognizable characters that live in the realm of business-to-consumer marketing. Now, if you were asked to name 10 characters in
A Place for Characters in B2B Marketing Learn More »
Hi everybody! I’m Kaitor Kposowa, a recent Ohio University graduate and also Marketing Works’ newest intern! After four years of cultivating a multimedia, multiperspective approach to communications, I’m now ready to apply that skill set to a summer marketing communications internship before entering the “real world.” I enjoy fully immersing myself in as many media
A New Face for a New Season Learn More »
A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array
Marketing Works Team Member Spotlight: Lauren H. Learn More »
Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see
MW-360 Pulse: Your Path to a Better Strategy Learn More »
Do you find yourself filling gaps in your presentations with filler-words? Maybe you catch yourself using “um” and “uh” to stop the silence, or completing a thought with “you know?” If this sounds familiar, then this 6-step process is for you! How you speak is a huge component of the impression you make on others,
Become Well-Spoken in 6 Easy Steps Learn More »
I don’t know where the time has gone, but my internship has come to a close. These last few months have been quite the adventure and I’ve learned so much about myself, both professionally and personally. I’m so thankful to the Marketing Works team for coming along side of me, patiently showing me the ropes
All Good Things Must Come to an End Learn More »
How many people wake up in the morning eager to go to work? How many people walk through their company door and are greeted by people with smiles on their faces, and ask about them before their deadlines? Here at Marketing Works, we are fortunate enough to say this. “Our core value of ‘We Care’
Could You be Our Next Great Team Member? Learn More »
We spend nearly forty hours a week with them. They witness our accomplishments, our downfalls and they often hold us accountable to a job well done. As I’m sure you all can guess, I’m talking about our coworkers. You see, not only do these people play a fairly significant part in our weekly lives, but
3 Ways to Build a Healthier Company Culture Learn More »
