Grow Sales with the Lead Generation “Machine”

Posted by Bill Kiefaber • August 25, 2021

Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or… Read More


An End and Beginning at Marketing Works

Posted by Mworks740 • August 10, 2021

It is unreal how time flies! This summer is almost over, and with that ends my internship. I have learned an exuberant amount at Marketing Works in the past few months and am thankful for all the leadership and mentoring from the team. A few main takeaways I have from the summer are: 1. The… Read More


Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Posted by Bill Kiefaber • May 27, 2021

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

A Fresh Chapter

Posted by Mworks740 • May 17, 2021

Hi everyone! My name is Alie Intihar and I am delighted to announce that I am the newest Marketing Works Intern! I could not be more grateful for this opportunity to learn through value-driven, diligent, and family-oriented mentors to help further my knowledge in the Marketing industry. I am excited to begin this journey among… Read More


Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Posted by Bill Kiefaber • May 1, 2021

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Posted by Bill Kiefaber • March 17, 2021

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

A Unique End to a Summer Internship

Posted by Maggie Broadfoot • August 4, 2020

COVID-19  has, and will continue to, impact many experiences for all of us. And this was by no means an exception for my time at Marketing Works. When I started my Internship with Marketing Works earlier this summer, the team had just returned to the office from working remotely. Then in mid-July, we went back… Read More


The 3 Pillars of a Successful Email Campaign

Posted by Mworks740 • July 28, 2020

As B2B marketers, what would you expect to be the highest ROI drive within your marketing efforts? According to Litmus, an email-first marketing platform, email is the highest ROI drive in a company’s marketing mix. It is also the greatest tool your company can use to interact with clients and subscribers in a more personal… Read More


How to Maximize SEO in Zendesk

Posted by Sam Kowalski • July 8, 2020

Zendesk, a customer service company aimed at improving customer relationships with businesses, allows you to interact with customers by any channel they prefer (e.g., phone, chat, email, social, etc.). In addition to making the customer service experience as smooth as possible, Zendesk also allows companies to house their help centers and knowledge bases on the… Read More