Seasoned Marketer Joins Marketing Works

Posted by Bill Kiefaber • February 28, 2024

Cathy Cole, a seasoned marketing and communication professional, joined Marketing Works as our director of Client Services.


What is Interlinking & Why is it Important?

Posted by John Paull • July 19, 2023

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website’s SEO and enhances a user’s experience. By connecting different pages or assets on the same domain, interlinking can transfer link equity (ranking power) to important pages and assist Google in finding, indexing, and understanding all… Read More


Understanding the Ins & Outs of SEO

Posted by John Paull • July 12, 2023

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part of online marketing and website development. By implementing SEO practices, businesses can increase their online presence, attract organic traffic, and ultimately boost their brand awareness… Read More


Embarking on a Journey

Posted by Melissa H. • June 19, 2023

Hi, My name is Meghan Fitzsimmons. I was born and raised in Columbus, Ohio but I am currently pursuing a degree at the University of Arizona in Tucson, Arizona. My major is Communication and I have declared a double minor in Marketing and Public Relations. Being able to collaborate with Marketing Works as an intern… Read More


Navigating the GA4 Transition. Are you ready?

Posted by Mworks740 • June 12, 2023

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead… Read More


The Start of Something New

Posted by Melissa H. • May 18, 2023

Hello everyone! My name is Grace McMonagle, and I am overjoyed to join the team as Marketing Works’ newest summer intern. I am an upcoming Senior at the University of Dayton studying Marketing and Management in the School of Business Administration. I am beyond appreciative of the teams’ open arms and the opportunities they have… Read More


LinkedIn is an Asset

Posted by Mworks740 • January 23, 2023

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something. No attempt was made to… Read More

LinkedIn is an Asset

Small Business Failure and Some Thoughts to Avoid It

Posted by Mworks740 • January 11, 2023

According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack of capital is seldom the reason for failure. Rather they say small businesses fail because they don’t have a plan for attracting new customers or… Read More

Small Business Failure and Some Thoughts to Avoid It

Best Sales Tool for the Insurance Industry

Posted by Bill Kiefaber • December 24, 2022

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods… Read More

Best Sales Tool for the Insurance Industry