Marketing Works Grows Again

Posted by Melissa H. • March 19, 2024

Vicky Bratton brings a blend of copywriting, project management, and a host of editorial skills to the Marketing Works team. Vicky’s been involved in content creation for many of our clients over the last several months and is enjoying the variety of industries Marketing Works represents such as healthcare, energy technology, financial services, and higher education.

Bill Kiefaber to Lead BSA Simon Kenton Council Board

Posted by Melissa H. • March 6, 2024

Bill Kiefaber, president and CEO of Marketing Works, was recently named Board President of the Simon Kenton Council of the Boy Scouts of America.

Seasoned Marketer Joins Marketing Works

Posted by Bill Kiefaber • February 28, 2024

Cathy Cole, a seasoned marketing and communication professional, joined Marketing Works as our director of Client Services.

What is Interlinking & Why is it Important?

Posted by John Paull • July 19, 2023

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website’s SEO and enhances a user’s experience. By connecting different pages or assets on the same domain, interlinking can transfer link equity (ranking power) to important pages and assist Google in finding, indexing, and understanding all… Read More

Understanding the Ins & Outs of SEO

Posted by John Paull • July 12, 2023

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part of online marketing and website development. By implementing SEO practices, businesses can increase their online presence, attract organic traffic, and ultimately boost their brand awareness… Read More

Embarking on a Journey

Posted by Melissa H. • June 19, 2023

Hi, My name is Meghan Fitzsimmons. I was born and raised in Columbus, Ohio but I am currently pursuing a degree at the University of Arizona in Tucson, Arizona. My major is Communication and I have declared a double minor in Marketing and Public Relations. Being able to collaborate with Marketing Works as an intern… Read More

Navigating the GA4 Transition. Are you ready?

Posted by Mworks740 • June 12, 2023

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead… Read More

The Start of Something New

Posted by Melissa H. • May 18, 2023

Hello everyone! My name is Grace McMonagle, and I am overjoyed to join the team as Marketing Works’ newest summer intern. I am an upcoming Senior at the University of Dayton studying Marketing and Management in the School of Business Administration. I am beyond appreciative of the teams’ open arms and the opportunities they have… Read More

LinkedIn is an Asset

Posted by Mworks740 • January 23, 2023

I rely on LinkedIn in my business. But recently I have become concerned about the quality of the connection requests I am receiving. I can’t count the times in the last several weeks I have accepted a connection request and received a message immediately – trying to sell me something. No attempt was made to… Read More

LinkedIn is an Asset