In lieu of the new LinkedIn publishing feature, it is extremely important to make sure you are optimizing your LinkedIn presence, especially when you decide to share your own content. Sharing content links back directly to your profile, which displays how you portray yourself professionally. When is the last time you freshened up your LinkedIn […]
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If you’re active on LinkedIn, you probably follow Influencers who post about relevant industry topics, career advice and professional insights. This publishing feature was originally only accessible to these LinkedIn Influencers who are the top voices in business (including Bill Gates, President Barack Obama and Martha Stewart). These Influencers were hand picked by LinkedIn due
Everything You Need to Know About the LinkedIn Publishing Feature Learn More »
Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ever thought of using social media before your business even opens? Well before the release of a product or opening of a business is the
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I can’t believe I’m already halfway through my marketing internship with Marketing Works! Time sure does fly, especially when you’re having fun. In the first month and a half that I’ve been interning at Marketing Works, I’ve learned so many important things. Being in a fast-paced agency environment, there are a lot of moving parts
Marketing Internship Lessons Learned and Lessons to Learn Learn More »
Twitter is one social media channel that is not going away any time soon. After all, the hashtag first originated on Twitter and is now widely used on other social channels such as LinkedIn, Facebook and Google+. When you see commercials on TV, how often do you notice a hashtag in either the top or
3 Noteworthy Twitter Trends & Where It’s Headed Learn More »
Content marketing is an extremely important marketing method that we continue to hear a lot of buzz on, especially when it comes to search engine optimization, thought leadership and social media. There are an infinite number of sources pushing out content about a variety of topics, making it hard to differentiate your brand. Staying up-to-date
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Living in a social media obsessed society, it’s important to stay on top of current social trends. We have seen several significant changes in each social media channel over the years. Facebook specifically has evolved significantly in its 10 years of existence. For example, when Facebook implemented the “Like” feature it completely changed a page’s
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My name is Lesley Horstman and I am excited to kick off my next adventure as the Marketing Works intern! I graduated from The Ohio State University with a Bachelor of Science in Business Administration, specializing in Marketing. I am from the Columbus, Ohio area, and was born and raised an OhioState fan! Since I
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I was lucky enough to recently complete a six-month internship here at Marketing Works and I can’t believe I’m writing my last blog post. I had high hopes for what I might learn here, and I’m happy to say my experience far exceeded my expectations. There’s a lot of advice out there on how to
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The energy industry is regulated with rigorous laws and stipulations that consistently undergo review and updates. Due to the complicated nature of the industry and its laws, companies that provide services to energy producers must showcase expertise and experience in order to break through the clutter. Highlighting your knowledge and how your company has successfully
Why Energy Companies Must Showcase Expertise, and How Learn More »
