In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing […]
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Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out of five marketers are using Twitter, which means you’re not the only one working to promote your brand. And although writing a popular tweet is
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You may be a social media superstar when it comes to knowing what’s best for your client, but you aren’t using social media to its full potential unless you’re tracking analytics. The analytics you gather from your social media likes, follows, comments and other forms of engagement can be the perfect barometer for what’s working
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With a new year brings new marketing opportunities, and we’re here to help you get a jumpstart on your 2014 marketing plan. A few of the marketing priorities this year are inbound marketing, knowledge marketing, newsroom approach and mobile. Inbound marketing – Inbound marketing is the art of pushing prospects to your site using compelling content
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You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it can be difficult to decipher if they are ideal for your business or if they are just a waste of time. Ideally, your social media
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The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on what item to give the marketer in your life? Don’t worry; this list is here to save the day. Here are the top five gifts to
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Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?
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Why use social media in the tech industry Social media isn’t just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers it’s a great tool to stay on the pulse of industry discussions and make key connections in your field. A study found 55% of buyers
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The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media to reach your client base is a fun and simple way to not only create engagement with your audience but gain more exposure in the
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The holiday season is a great time to relax and enjoy the company of family and friends. And for those in professional service industries such as consulting agencies or law firms, you will typically find yourself attending holiday parties that offer a great opportunity to network. Working the room as you hop from one event
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