Website Checklist A checklist to ensure your website is complete You may not realize, but a lot goes in to creating or refurbishing a website. Not only do you want to have a visually appealing site, you want people to be able to find you, and when they do find you, you want them to […]
Checklist to ensure your website is complete Learn More »
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New ads show businessmen driving Beemers, singing on their way to a meeting. What does this have to do with motivating employees, living its values, or
What does your tagline say about your culture? Learn More »
More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a content calendar, they don’t have the in-house resources to create and manage this calendar, or both. The consequence results in last minute scrambling to put
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Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and now, about 45% of U.S. cell phone users carry a smartphone around in their pocket, basically a mini computer. With the smartphone comes the wonderful
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Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or filler words can distract and annoy your audience. More importantly, these words can erode your audience’s confidence in what you have to offer. Avoid the
Slang and Filler Words to Avoid in Business Conversations Learn More »
None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we
Is Your Organization Ready for the Unexpected? Learn More »
Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could cost you the prospect’s business and potentially earn you a reputation of producing shoddy work. While proofreading can sometimes be a timely task due to
Four Proofing Pointers for Producing Flawless Copy Learn More »
If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as visual supplements to a class presentation. Most students copied and pasted onto a pre-made template and were good to go in about 15 minutes. I,
Optimizing PowerPoint: An untapped resource Learn More »
It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential and existing customers. Not all companies utilize social media effectively, though. There are a number of bad habits businesses should abstain from in the social
4 Social Media Marketing Dont’s For Businesses Learn More »
We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of hard-copy research led to “findings-by-association,” “one-idea-leads-to-another” and “sparks-of-interest” based on an undefined want of product or service. We found things we didn’t know we were
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