As you embark on your entrepreneurial journey, one of the most crucial tasks is to define your target audience. However, it’s not just about who you want to sell to; it’s about who you want to work with. This is where the Ideal Client Profile (ICP) comes into play. The ICP represents the type of […]
Find Your Ideal Client in 5 Easy Steps Learn More »
Motivation is an important part of any work environment. It keeps the team focused and energized. Assignments get completed, client relationships get stronger, and the workplace becomes a more pleasant place to be. There is no one right way to build this motivation, but there are some strategies that can help you find the right
Building Motivation for You and Your Team Learn More »
Creating social media posts inevitably means that you will need to use a graphic of some kind. You might be wondering why. Well, graphics are eye-catching and help to focus a post. Using images related to the post content gives your audience a visual understanding of what and why you are posting. It’s also important
The Importance of Visuals in Social Posts: A How-to Guide Learn More »
Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what is strategy? And how do we apply it to get the results our clients expect? Stacy Wood, Marketing Works Vice President and Lead Strategist, defines
What is Strategy? Learn More »
Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not only professionally, but also personally. Sure, I could have done an internship elsewhere to learn the same skills, but I wouldn’t have gotten the same “family”
There’s a Time for Everything Learn More »
Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the original intent of email communication was to provide an easy way to send a quick message, whether you’re communicating with a client, coworker or peer.
8 Tips for Writing Better Emails Learn More »
Recently our account team had the opportunity to tour Press Works, a bindery and specialties vendor in Plain City, Ohio. Our long-time contact, Jim Lucas, showed us their extensive printing capabilities and taught our group about the different machinery. We all gained a new perspective of the final design progression a collateral piece goes through.
Better serve your clients through vendor education Learn More »
Are you fueled by creativity, collaboration and results? So are we! Marketing Works is a B2B strategic communications firm. Our culture is based on achieving work-family balance, fostering long term relationships, acknowledging contributions, continuous learning, and encouraging creativity. Our team is collaborative, hands-on, and results-oriented when it comes to delivering marketing strategies, messaging, public relations,
Now Hiring B2B Marketing Communications Account Manager & PR Pro Learn More »
My co-workers and I recently experienced something at the office none of us ever expected. I mean, this type of thing typically takes place in a private room, with relaxing music and, if you’re lucky, a little aromatherapy! That’s right; I’m talking about a massage! As a way to show their appreciation for our hard
Workplace wellness taken to a new level! Learn More »
With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping my clients find balance in their marketing initiatives, more specifically with their social media program. Companies, both large and small, often fall into the cycle
Giving Balance to Your Social Media Initiatives Learn More »
