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It seems everywhere you look today, people are talking about social media. Twitter, Foursquare, Facebook and the like now rule the conversations of many individuals both in the marketing world and beyond. Nevertheless, when such strides are taking place in the technological world, it becomes easy to overlook the importance of other types of communication. […]

A Client Spotlight  Ever wonder how that picture on your favorite t-shirt got there? Simple answer? Yes, a heat transfer. Simple process? No, but Air Waves, Inc. has been perfecting the method since it’s inception in 1983.  Based in Columbus, Ohio, Air Waves, Inc. is a leading textile imprinting business that decorates millions of garments

In the world of social media, creating a presence and protecting your brand are extremely important, but they are only part of the overall strategy. An often overlooked component of social media is measuring the impact it has on your business as a whole. In our previous posts, we shared tips for entering the realm

We live in a technologically-savvy world, with people seemingly unable to pry themselves away from their Blackberry or iPhone. Social media plays right into this trend, making it all the more important for businesses to join while there is still time. Two weeks ago we shared insight on how to jumpstart your social media presence,

Marketing Works is a dedicated team of experienced integrated communications professionals specializing in strategy, messaging, public relations, marketing and branding. We help our clients create, foster and leverage key relationships to move their organizations forward. Want to join our team? There are 2 exciting positions now open at Marketing Works. See job details below. To apply, please send

Social media. Love it or hate it, it’s changing the face of business today. From Facebook to Twitter to Digg to YouTube, the number of social media outlets has skyrocketed in the past few years, leaving many organizations overwhelmed and confused about how to tackle this new arena. Whether already dabbling in social media or

A Client Spotlight on Proctor’s Linking Mission to Money Ever wondered how you can become the best nonprofit leader, board member, or volunteer that you can be? It is no secret that every organization needs money to be sustainable. But one of the most valuable lessons we have learned as a company is that it

Wireless, a Verizon Wireless Premium Retailer, has worked hard to become one of Verizon’s top dealers, and there is no slowing down in the near future. Founded in 2001 by Shawn Cunix, Wireless began as a single store with a handful of employees. Since then it has expanded to a chain of nearly 60 stores

People are connected now more than ever with the World Cup. Why, you ask? Two words: social media. The first World Cup during the age of social media, we all expected it to be the most-discussed topic on Twitter and Facebook. However, we didn’t expect it to set internet traffic world records: http://bit.ly/aBPwe4  What is