Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C […]
3 Ways B2B Can Apply B2C Principles Learn More »
A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization
Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication Learn More »
Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the original intent of email communication was to provide an easy way to send a quick message, whether you’re communicating with a client, coworker or peer.
8 Tips for Writing Better Emails Learn More »
