Insights

    A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And ...

Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our ...

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a ...

It’s no secret that core values are an integral part of each organization’s culture.  When truly ingrained throughout the company, values guide our behaviors and decisions. They represent what we ...

When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a ...

In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just ...

In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, ...

My name is Ashley, Marketing Works’ 2013 summer intern. A recent graduate and new to the real-world of marketing, I’m in the process of immersing myself in a professional environment ...

Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In ...

The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the ...

Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the ...

In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in ...