Where Are They Now? Intern Edition
One of the founding principles of Marketing Works is to serve as a conduit of success for everyone we touch, and our interns are no exception. Our three-month internship ...
Read More > Measuring Media Share of Voice and What it Means to Your Company
It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are ...
Read More > Social Media Image Sizing Guide
When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook ...
Read More > Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2)
In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public ...
Read More > Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit)
A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such ...
Read More > What is Strategy?
Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what ...
Read More > 3 Social Media Trends to Look for in 2016
Social media is a beast that never sleeps. It was a constantly changing market in 2015 and 2016 will likely shape up the same way. So how will the social ...
Read More > There’s a new face at Marketing Works!
Hello world, my name is Pete Pajor and I’m proud to announce that I am Marketing Works’ newest intern. The journey getting to this point has been a long one ...
Read More > There’s a Time for Everything
Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not ...
Read More > Healthcare Meeting of the Minds: A Forum for Healthcare Executives
With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture. For now, compliance with government regulations is the priority, but consumerism ...
Read More > 3 Ways B2B Can Apply B2C Principles
Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. ...
Read More > Why Celebrating Success Matters
Marketing Works is all about being a conduit of success to everyone we touch. We take all successes seriously, big and small. Whether it’s gaining a new client or receiving ...
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