When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is […]
3 Reasons Why Energy Industry Companies Should Use Microsites Learn More »
Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the internet for answers to their health issues, healthcare marketers are presented with an opportunity to be proactive. The influence of paid search and relevant content
How to Attract the Right Patients to your Site Learn More »
More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a content calendar, they don’t have the in-house resources to create and manage this calendar, or both. The consequence results in last minute scrambling to put
Tips for Achieving Successful Content Strategy Learn More »
Those who follow Marketing Works on Twitter and Facebook may have noticed a posting we put up the other day with a picture of a fortune that our CEO, Brenda, pulled out of a fortune cookie over the weekend. “You will be unusually successful in business,” it read. Most of us have a tendency to
Small Business Success: A Surprisingly Accurate Fortune… Learn More »
The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the
Writing Content? Use Super Bowl Ads as Inspiration. Learn More »
With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping my clients find balance in their marketing initiatives, more specifically with their social media program. Companies, both large and small, often fall into the cycle
Giving Balance to Your Social Media Initiatives Learn More »
