Grow Sales with the Lead Generation “Machine”

Posted by Bill Kiefaber • August 25, 2021

Many companies suffer from unpredictable sales. And, as sales begin to slow, management invariably begins to focus on the bottom of the sales funnel. But the fact is, they’re looking in the wrong place. Problems at the bottom of the funnel almost always start at the top with poor quality leads, unpredictable lead flow, or… Read More


Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Posted by Bill Kiefaber • May 27, 2021

Networking is an important business activity. It provides opportunities for meeting prospective clients, exchanging information and gaining technical tips. If you choose one area to focus on to impact the growth of your business it should be networking. Doing excellent work is expected today, but it will no longer keep you in business. You must… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 3

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Posted by Bill Kiefaber • May 1, 2021

Challenges with marketing, prospecting, and selling are common to most companies. The ability to get prospects to make a decision to buy your products is vital to the success of your company. Many companies will invest in multiple marketing channels, sales training and other leadership training as the answer to the problem. However, they are… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 2

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Posted by Bill Kiefaber • March 17, 2021

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all… Read More

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Top Social Media Channels for the B2B Marketer

Posted by Melissa H. • May 8, 2015

As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the… Read More


LinkedIn Publisher: To Post Or Not To Post

Posted by Mworks740 • September 18, 2014

LinkedIn members, rejoice! In February of this year, LinkedIn opened its publishing platform to those of us who have yet to reach Influencer status. This means long-form posts, once exclusively available to the likes of Bill Gates, Richard Branson and others, are now open to all LinkedIn users. But, before you go rushing off to… Read More


5 Tips on Timing to Keep in Mind with Social Media

Posted by Mworks740 • July 3, 2014

It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting… Read More


4 Takeaways from my Internship Experience

Posted by Mworks740 • June 19, 2014

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More


5 Benefits of Using LinkedIn’s Showcase Pages

Posted by Mworks740 • May 19, 2014

What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each… Read More