It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential and existing customers. Not all companies utilize social media effectively, though. There are a number of bad habits businesses should abstain from in the social […]
4 Social Media Marketing Dont’s For Businesses Learn More »
Just when I thought I knew all there was to know about Facebook marketing, a recent Facebook marketing webinar I sat in on, made me realize that I’ve only scratched the surface. The webinar, The Ultimate Facebook Makeover: How to Turn Your Facebook Page into a Client-Generating Money Magnet, was led by Amy Porterfield, a
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FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its logo all along the French Quarter of New Orleans where the games were being hosted the weekend of March 30, 2012. Unfortunately, Coke soon learned
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three) Learn More »
FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. Only after taking the campaign and the slogan to China did they realize that in Chinese the slogan translated to “Pepsi brings your ancestors back
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three) Learn More »
Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts
Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three) Learn More »
Consistency is important when going through branding or rebranding exercises. To ensure the highest level of visibility for your company or client, you need to have a steady presence across all web channels. With the popularity of social media it can be difficult to secure your company’s desired username. Before making any fundamental naming decisions
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The holidays are quickly approaching, so it comes as no surprise that Santa is finishing his list and checking it twice. While he reviews the children’s objectives (be nice!), I start planning mine for 2012 by creating my own list. Even outside the North Pole, It’s a familiar practice this time of year as businesses
Making a list and checking it twice! Learn More »
With companies pushing out millions of communications through social media everyday and those communications continually on the rise, how do you keep track of it all and how do you know what is working? Starting a new business is tough and no business is a sure win, but you can take steps to give yourself
