The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media to reach your client base is a fun and simple way to not only create engagement with your audience but gain more exposure in the […]
4 Social Media Holiday Marketing Tips Learn More »
In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to
Strategic PR: The Problem with Spam Pitches Learn More »
Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year, if for any reason it gives us a good excuse to snack on those seasonal goodies we love to enjoy during the holidays. And in
6 Things Marketing Works is Thankful For Learn More »
If you’re looking to step up the amount of media coverage your brand currently receives, positioning yourself as an expert on your chosen field is a great way to start. Getting your name on television, in published articles and speaking engagements not only helps promote your brand but can also lead you to make valuable
4 Steps to Pitching Yourself as an Expert to the Media Learn More »
The Opticians Association of Ohio (OAO) represents more than 3,200 licensed opticians and eye-care professionals throughout the state. Among the numerous opportunities available to OAO members is the chance to attend conferences over the course of the year to stay up-to-date with the latest in the eye-care industry. Partners are a crucial part of each
Client Spotlight: The Opticians Association of Ohio Learn More »
We are happy to announce that as part of our ongoing commitment to remain socially responsible, Marketing Works recently engaged in a relationship with Drug Safe Worthington. The goal of Drug Safe Worthington is to mobilize efforts to promote a culture that prevents drug and alcohol abuse while supporting individuals and families affected by substance
Marketing Works and Drug Safe Worthington Celebrate the National Red Ribbon Campaign Learn More »
Moody and Associates, Inc. has been offering clients environmental and groundwater services for over 120 years. With a team of professional geologists and senior scientists, they have maintained their position as an industry leader through their vast experience and expertise. So when Moody needed a better way to show clients and prospects their capabilities in
Client Spotlight: Moody and Associates, Inc. Statement of Qualifications Learn More »
From an online marketing perspective, hashtags are a simple and useful way to boost your brand’s content on Twitter. The idea is that those interested in a certain topic will search for or click on a hashtag, giving you the opportunity to gain more exposure for your tweets. So it makes sense that Facebook would
The Facebook Hashtag #Flop Learn More »
Bloggers are a dime a dozen in today’s world, which is why it’s so important to make sure your blog is in alignment with your brand. Your brand conveys the tone, messaging and personality of your company. Follow these steps to help brand your blog based on your company’s personality to make it stand out
How to Brand Your Blog Learn More »
Last week we shared five upcoming opportunities to submit speaking proposals in the workers’ compensation industry. But after identifying which meetings are a fit for your company, how do you craft a proposal that will catch the attention of conference planners? Here are three tips to keep in mind: Follow the rules – Many associations and organizations provide
Tips For Writing a Winning Speaking Proposal Learn More »
