When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is […]
3 Reasons Why Energy Industry Companies Should Use Microsites Learn More »
In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your
5 Key Benefits of Marketing Automation Learn More »
The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the number of possible outlets for a situation to go viral has expanded exponentially and more situations can now result in potential crises. So, what should you do?
Tips for Effective Online Crisis Communication Learn More »
Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position
4 Key Insights for Service Providers in the Oil & Gas Industry Learn More »
Each quarter, Marketing Works looks for candidates to join our full-time, hands-on internship program. I started my internship in February and had a lot of questions about my new role with this new company. To get a better idea of my role, I was able to look over insights and advice from previous interns. These
5 Tips for New Interns Learn More »
WorkComp Marketers is proud to announce that it took home two awards at this year’s PRism awards. These awards, presented by the Central Ohio Public Relations Society of America, honor exceptional communication projects in the region. Submissions are highly competitive and judged by a panel based on a rigorous scoring sheet. The following projects were
WorkComp Marketers wins Two Public Relations Society of America Awards Learn More »
Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on
4 Reasons Why Your Business Needs Google Business Photos Learn More »
In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more
When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs
How Important is Having a Mobile-Friendly Website? Learn More »
Are you struggling to find a relatable gift for the PR/marketing pro in your life? It’s true; we can be difficult at times! Either we don’t have a moment to stop and write a wish list, or we overpopulated our Pinterst boards with “must have” items. This year we’ll make it easy. Here is a
Holiday Gift Guide for PR and Marketing Pros Learn More »
