Each week at Marketing Works, we try and feature a presentation at our staff meetings. This may be from a fellow worker, vendor or anyone that seems relevant to our development as a company. Last Monday it was my turn to present and I chose a topic related to a recent project. At the beginning […]
Visualizing Quantitative Data: A lesson in identifying untapped insight Learn More »
Those who follow Marketing Works on Twitter and Facebook may have noticed a posting we put up the other day with a picture of a fortune that our CEO, Brenda, pulled out of a fortune cookie over the weekend. “You will be unusually successful in business,” it read. Most of us have a tendency to
Small Business Success: A Surprisingly Accurate Fortune… Learn More »
With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping my clients find balance in their marketing initiatives, more specifically with their social media program. Companies, both large and small, often fall into the cycle
Giving Balance to Your Social Media Initiatives Learn More »
I love a green banana. When they turn that lovely chartreuse, they become the perfect blend of tart and sweet. It really should come as no surprise that a book preaching the importance of green bananas would catch my eye. The Green Banana Papers: Marketing Secrets for Technology Entrepreneurs by Chris Coleman offers advice that
How green are your bananas? Learn More »
Last week our client, Polaris Real Estate Company, hosted a memorable dedication for the Polaris Founders Park. The 1.5 acre public pocket park was built in remembrance of Polaris Center of Commerce visionary, Robert Echele. The park was influenced by Mr. Echele’s many interests, including Japanese gardens and Colorado hiking. Although all components were beautiful,
Remain Top of Mind: Polaris Founders Park Learn More »
Mobile communication and marketing has taken a giant step forward in recent years, and continues to rise. This trend should continue at a tremendous rate for the rest of 2011 and the foreseeable future. With more people than ever using smart phones (iphone, android, blackberry) and tablets (ipad, Tab), people are accessing and controlling media
Move Forward: Mobile Apps Play a Big Role in Marketing Learn More »
After several grueling rounds of revisions the news release is perfect. Not only does its headline grab the reader’s attention, but the body of the release is strong, flowing seamlessly through the who, what, when, where, why and how of the story. You sit back in your computer chair and sigh with relief—but is your
How To: Optimize Your Online News Release Learn More »
As marketers, we know how vital search engine optimization (SEO) is to the success of our business. Don’t leave SEO up to your website developer to accomplish- it’s important for marketers to understand SEO basics as well. So how do you find out how well your website is doing? One of our favorite tools is
How to Master SEO…Even if You’re Not a Pro Learn More »
It is no surprise anymore that social media tools are more popular now than ever. Twitter and Facebook have emerged from more than just a way to connect with those you know and have transformed into leading sources for news and information. Mashable reports that 34 percent of people, out of 1,000 surveyed check or
When Social Media Use Increases, So Does B2B Marketing Learn More »
Social media has become an effective marketing tool for companies across the world. Facebook, Twitter, LinkedIn and other networks are all tools that offer companies a unique opportunity to share their brand and what they do with consumers. But, how well do you know who is looking at your social networks? The information companies post
Protecting your company’s social media Learn More »
