Allow Your Company to Shine Through
Posted by Bill Kiefaber • August 10, 2017
Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important… Read More
Marketing Works Team Spotlight: Stacy Wood
Posted by Melissa H. • April 20, 2015
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We… Read More
The Power of the Infographic
Posted by Mworks740 • September 8, 2014
Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of the population being visual learners, it’s important to cater to that audience as well. If you think your content can’t be represented in an infographic,… Read More
3 Ways Using Twitter Analytics Can Help Shape Your Strategy
Posted by Mworks740 • September 4, 2014
Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to… Read More
Business Wire Chat with Serena Ehrlich
Posted by Mworks740 • August 25, 2014
On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck… Read More
Putting the Relationship Back in Public Relations
Posted by Mworks740 • August 5, 2014
Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that encourages your audience to be involved not only helps your audience to feel engaged with your brand, but it also offers an opportunity for new… Read More
Where we are with Social Media and What the Future May Hold
Posted by Mworks740 • July 28, 2014
On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we… Read More
Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award
Posted by Mworks740 • July 24, 2014
Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media influence by evaluating their media coverage based upon four measurable benchmarks: quantitative, outlet type, qualitative and tonal. They also wanted to accelerate their involvement in… Read More
Google Analytics 101
Posted by Bill Kiefaber • July 18, 2014
Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.… Read More