Heard the buzz about Utica Shale? As connectors and advocates for economic development, we’re passionate about sharing information and resources that may play a role in moving organizations forward. If you follow the news, the emergence of the Utica Shale boom, is one of the most exciting and potentially profitable opportunities to hit the mid-west […]
Utica Shale Congress 2012 in Columbus Learn More »
The Super Bowl. That special time of year when Americans gather around their televisions to watch commercials. Oh yeah, and we tune in for a little football too! It seems that each year anticipation for the big game becomes more focused on what advertisers will pull out of their creative bag of tricks than the
Writing Content? Use Super Bowl Ads as Inspiration. Learn More »
Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming
Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business Learn More »
Consistency is important when going through branding or rebranding exercises. To ensure the highest level of visibility for your company or client, you need to have a steady presence across all web channels. With the popularity of social media it can be difficult to secure your company’s desired username. Before making any fundamental naming decisions
Make the Rebranding Process Easier Learn More »
A typo or grammatical error can greatly devalue the professionalism of a brand. Who can forget the media fiasco around Old Navy’s misspelled t-shirt? Discussion and commentary blanketed the social space for days, calling out the missing apostrophe. More recently on a popular design blog the classic explanation “Voila!” was spelled phonetically as “Wala!” Although
Voila! The Importance of Editing Learn More »
Having just returned from the Happiest Place on Earth, I’m left marveling at the Disney Empire. The brand is a powerhouse. Some (parents of children 12 and under) might even say the most powerful in the world. What Disney excels at is creating not just theme parks or movies, but experiences that leave children –
With Twitter users growing at a massive rate and moving from 200 million to 300 million accounts in a matter of months, it seems that the Twitter domain is taking on a culture of its own. We’ve even seen tweets be an instrumental tool in bringing down dominant, decades-long government regimes. It seems to me
Twitter, a foreign language? Translation for the new Twitter user. Learn More »
Google. A decade ago it didn’t exist. In 2006 it was added to the Oxford English Dictionary. Now, it is holds a top spot as one of the most recognizable brand names in the world. With a barrage of offshoots such as GoogleMaps, Google Translate and Google +, there is certainly no lack of services
The holidays are quickly approaching, so it comes as no surprise that Santa is finishing his list and checking it twice. While he reviews the children’s objectives (be nice!), I start planning mine for 2012 by creating my own list. Even outside the North Pole, It’s a familiar practice this time of year as businesses
Making a list and checking it twice! Learn More »
Looking for a quick hit of optimism to help your career? Pick up a copy of Beth Thomas’ Powered by Happy, a training manual that provides exercises on how to boost your performance, increase success and transform your workday. Citing research from the Wharton School at the University of Pennsylvania that states U.S. corporations with
Happiness at the water cooler: How to be, get and stay happy at work. Learn More »
