Insights

My Half-Over Adventure

The past six weeks here have been one big adventure for me. Not only because I have a new job at a marketing firm, but also because I moved to ...
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Facebook’s Dislike Option: Thumbs-up or Thumbs-down?

We stated in our last blog about the importance of social listening. What better way to segue this topic than focusing on what everyone’s talking about--Facebook’s ‘dislike button’ speculation? If ...
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The LOGICal Way to Approach Social

Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing ...
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GOST: Event Planning the Marketing Works Way

Successful events, as with any other successful business activity, should come from a well thought out goal. Yes, even our events have strategy behind them because we’ve learned the more ...
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Project Blues: A Testament to Our Values

We get it. We do what it takes. We do the right thing. We care: these are our core values that serve as a framework for everything we do here. ...
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Marketing Works Team Member Spotlight: Sara L

Sara Lowenstein, Public Relations Coordinator, has been with us for nearly a year. While still a young professional, she’s achieved many successes and optimistically looks forward to what’s ahead in ...
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Our New Intern: More Than Meets the Eye

Hello all, name is Alex Lunder, and I’m the new intern here for the next couple of months. I'm from Cleveland, and I’m excited to have the opportunity to work ...
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Essential Concepts for Social Media Strategy: Part 3

In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In ...
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An Internship that Ranks Among the Best of Them

I expected great things when I began my summer internship at Marketing Works, but I had no idea that I had entered one of Columbus’ best internship programs. Now, that ...
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How to Make Your Culture Actionable

As the number of Millennials that join our B2B strategic communications company continue to increase, we're learning more and more about this generation in the workplace. They want growth and ...
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A Small Business CEO’s Take on B2B Public Speaking

Marketing Works founder and CEO, Brenda Stier-Anstine, is respected for her natural ability to connect, influence and lead. A frequent guest presenter and spokesperson, she's at ease on and off ...
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ViaQuest Inc. Honored for Efforts in Community Outreach

Since the company’s founding in 1999, our client, ViaQuest Inc., has worked tirelessly to serve and assist individuals who have limited or no access to health care. This mission has ...
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