Insights

Castlebrook Media and Marketing Works: A Perfect Fit

Marketing Works has had the pleasure of working with many tremendous business partners in our 30-year history. A couple of the key criterion we use in selecting business partners is ...
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What’s a Super Bowl Without the Commercials?

Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and ...
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Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales ...
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A new face at Marketing Works!

Hello! My name is Julia Gilmore and I am so excited to announce that I am the newest Marketing Works Intern. I cannot wait to begin my journey working for ...
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Meeting of the Minds: Getting a Grip on Your Business

Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack ...
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Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization's business goals and objectives? And, what is the biggest obstacle most companies ...
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Bridging the Sales-Marketing Gap by Defining the Customer Journey

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so ...
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Our Team is Growing!

We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where ...
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Exhibiting and Trade Shows: Trends and Challenges

Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity ...
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One Chapter Ends, a New One Begins

It’s hard to believe that my Marketing Works internship is coming to a close. I’ve learned so much during my time as an intern, yet I still feel like I’ve ...
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Insights Impacting the Way B-to-B Companies Market and Sell Products and Services

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close ...
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Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results

    Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, ...
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