Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled to be joining such a close knit and value-oriented organization. I’m a recent graduate from Bowling Green State University (BGSU) with a Bachelor of Science in Journalism, a specialization […]
Say Hello to our New Intern! Learn More »
Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What do these updates mean to marketers? Let’s take a look. Facebook Reactions The most widely-noted of the updates, Facebook Reactions complements the classic “like” button
3 New Social Media Features and What They Mean to Marketers Learn More »
In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In part one, we took a look at fair use in a Q&A with media law professor Dr. Matthew D. Bunker, where we discussed
Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2) Learn More »
A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such as this requires an understanding of fair use, a legal defense allowing a person to borrow and repurpose copyrighted works. To better understand the nuances
Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit) Learn More »
Hello world, my name is Pete Pajor and I’m proud to announce that I am Marketing Works’ newest intern. The journey getting to this point has been a long one and I’m very excited for the opportunity to learn from the best in the business. It has always been a dream of mine to work
There’s a new face at Marketing Works! Learn More »
12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer to be the Spring Marketing Communications intern at Marketing Works. A few days ago, I was asked what made me choose the temporary internship over
People Come And Go, But Culture Is Enduring Learn More »
A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array
Marketing Works Team Member Spotlight: Lauren H. Learn More »
A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying
7 Photo Editing Resources For Your Visual Marketing Learn More »
Several months ago, Bill Kiefaber was announced as the newest partner of Marketing Works, adding a brilliant marketing mind to the Marketing Works leadership team. Throughout my time knowing Bill, he has always been the utmost professional, providing the MW team and clients with incredible counsel and support. It wasn’t until several weeks ago that
10 Things You Might Not Know About Bill Kiefaber Learn More »
2 score and 17 days ago, I embarked on my journey aboard the S.S. Marketing Works, and I am currently a little over halfway through my voyage. I have only been here 7 weeks and I’ve already conquered a mechanical bull (picture at right), attended my first wedding shower, and learned how to make a fantastic
The Halfway Point of My Marketing Works Journey Learn More »
