None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we […]
Is Your Organization Ready for the Unexpected? Learn More »
Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could cost you the prospect’s business and potentially earn you a reputation of producing shoddy work. While proofreading can sometimes be a timely task due to
Four Proofing Pointers for Producing Flawless Copy Learn More »
If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as visual supplements to a class presentation. Most students copied and pasted onto a pre-made template and were good to go in about 15 minutes. I,
Optimizing PowerPoint: An untapped resource Learn More »
It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential and existing customers. Not all companies utilize social media effectively, though. There are a number of bad habits businesses should abstain from in the social
4 Social Media Marketing Dont’s For Businesses Learn More »
We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of hard-copy research led to “findings-by-association,” “one-idea-leads-to-another” and “sparks-of-interest” based on an undefined want of product or service. We found things we didn’t know we were
5 To-dos for Strategic Keyword Development Learn More »
A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our CEO, Brenda Stier-Anstine, has been announced as a finalist for the Columbus, Ohio chapter of the National Association for Women Business Owners (NAWBO-Columbus) 2012 Visionary
Brenda, Marketing Works CEO, Named as Finalist for NAWBO Visionary Award Learn More »
Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why we are excited to announce our latest client win. Marketing Works has been awarded a Central Ohio PRSA PRism Award of Excellence in honor of
PRSA PRism Award: Client Win Learn More »
FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its logo all along the French Quarter of New Orleans where the games were being hosted the weekend of March 30, 2012. Unfortunately, Coke soon learned
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three) Learn More »
FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. Only after taking the campaign and the slogan to China did they realize that in Chinese the slogan translated to “Pepsi brings your ancestors back
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three) Learn More »
Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts
Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three) Learn More »
