strategy

Insights Impacting the Way B-to-B Companies Market and Sell Products and Services

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically […]

Insights Impacting the Way B-to-B Companies Market and Sell Products and Services Learn More »

Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results

Company Culture, Marketing Tips, Marketing Works News / By Mworks740

Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, have you had opportunities to learn and grow? If you and your fellow associates cannot answer these questions in a positive manner, it’s worth giving

Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results Learn More »

What is Strategy?

Marketing Tips, Uncategorized / By Mworks740

Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what is strategy? And how do we apply it to get the results our clients expect? Stacy Wood, Marketing Works Vice President and Lead Strategist, defines

What is Strategy? Learn More »

Essential Concepts for Social Media Strategy: Part 2

Marketing Tips / By Mworks740

Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and

Essential Concepts for Social Media Strategy: Part 2 Learn More »

An Internship Designed to Inspire

Company Culture / By Mworks740

Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is great! I always determine how much I like a work place by how I feel when I wake up in the morning. Every single day

An Internship Designed to Inspire Learn More »

Essential Concepts for Social Media Strategy: Part 1

Marketing Tips / By Mworks740

By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:

Essential Concepts for Social Media Strategy: Part 1 Learn More »

Marketing Works Team Spotlight: Stacy Wood

Current Events, Marketing Works News / By Melissa H.

Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We

Marketing Works Team Spotlight: Stacy Wood Learn More »

WorkComp Case Study: Leverage Our Industry Experience

Workers Comp / By Mworks740

In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, just to name a few. While many in the business know of our involvement in the rebranding of Progressive Medical after acquisition, some of our

WorkComp Case Study: Leverage Our Industry Experience Learn More »

5 Easy Steps to Solving any Marketing Problem

Marketing Tips / By Mworks740

The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not only taxes our intelligence, but also our sanity. Perhaps that is what prompted Sakichi Toyoda to develop the 5 Whys problem solving technique, which is

5 Easy Steps to Solving any Marketing Problem Learn More »

The Strategic Marketing Approach

Marketing Tips / By Mworks740

Know Your Client’s Business The importance of a strategic approach when it comes to marketing makes the difference between being just another person/company in the crowd and truly setting your business apart from others. Really great creative is grounded in strategy and insight. As a marketer, every creative idea you have should be grounded in

The Strategic Marketing Approach Learn More »

Let's talk.