Creating a Business That Can Run Without Me
Posted by Bill Kiefaber • June 27, 2020
I recently attended a workshop hosted by Heather Yakes titled 6 Secrets to a Profitable Business That Can Work Without You. Heather is an award-winning business coach and she shared strategies and proven techniques to increase profitability, make a team more effective and get a grip on time management. I really enjoyed the workshop and I took… Read More
Insights Impacting the Way B-to-B Companies Market and Sell Products and Services
Posted by Bill Kiefaber • September 27, 2016
Each quarter, Marketing Works explores trends impacting our clients and their ability to meet their business goals. We also uncover potential opportunities that will help them engage audiences to close sales faster. Here is a snapshot of the insights uncovered this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Purchasing departments are dramatically… Read More
Meeting of the Minds: Integrating Strategy and Culture to Maximize Bottom Line Results
Posted by Mworks740 • September 14, 2016
Do you know what is expected of you at work? Does the mission/purpose of your company make you feel like your job is important? In the last year, have you had opportunities to learn and grow? If you and your fellow associates cannot answer these questions in a positive manner, it’s worth giving… Read More
What is Strategy?
Posted by Mworks740 • January 20, 2016
Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what is strategy? And how do we apply it to get the results our clients expect? Stacy Wood, Marketing Works Vice President and Lead Strategist, defines… Read More
Essential Concepts for Social Media Strategy: Part 2
Posted by Mworks740 • July 16, 2015
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and… Read More
An Internship Designed to Inspire
Posted by Mworks740 • July 10, 2015
Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is great! I always determine how much I like a work place by how I feel when I wake up in the morning. Every single day… Read More
Essential Concepts for Social Media Strategy: Part 1
Posted by Mworks740 • July 7, 2015
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:… Read More
Marketing Works Team Spotlight: Stacy Wood
Posted by Melissa H. • April 20, 2015
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We… Read More
WorkComp Case Study: Leverage Our Industry Experience
Posted by Mworks740 • June 13, 2013
In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, just to name a few. While many in the business know of our involvement in the rebranding of Progressive Medical after acquisition, some of our… Read More