Marketing Internship Lessons Learned and Lessons to Learn
Posted by Mworks740 • March 4, 2014
I can’t believe I’m already halfway through my marketing internship with Marketing Works! Time sure does fly, especially when you’re having fun. In the first month and a half that I’ve been interning at Marketing Works, I’ve learned so many important things. Being in a fast-paced agency environment, there are a lot of moving parts… Read More
How to Perform a Social Media Audit
Posted by Mworks740 • January 13, 2014
In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing… Read More
How to Use Twitter Like a Marketing Pro
Posted by Mworks740 • January 6, 2014
Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out of five marketers are using Twitter, which means you’re not the only one working to promote your brand. And although writing a popular tweet is… Read More
Marketing Culture, Inside and Out
Posted by Mworks740 • August 15, 2013
If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way that you can easily control. It allows recruiters to learn what it’s like to work in your company and potential prospects to get a stronger… Read More
6 dos and don’ts for pitching a reporter via Twitter
Posted by Bill Kiefaber • July 8, 2013
Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for… Read More
Social Media ROI Part Two: Tips for Measuring
Posted by Mworks740 • July 1, 2013
Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining… Read More
Social Media ROI Part One: The Value of Creation
Posted by Mworks740 • June 27, 2013
Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and… Read More
6 Tips to Get the Most Out of Vine for Your Brand
Posted by Bill Kiefaber • February 20, 2013
Vine, a six second long video sharing service by Twitter, was released a few weeks ago in January 2013. Since then, thousands of videos have been created to enhance a brand’s social media strategy. To learn more about Vine, watch this video: However, just because it is the latest social media feature available doesn’t mean… Read More
Twitter Retweet Best Practices in Four Easy Steps
Posted by Melissa H. • March 14, 2012
RT @HubSpot- great article on how to retweet correctly (insert link here). There are lots of informative tweets on Twitter these days that we want to share with our followers. But, there is a right way and a wrong way to retweet. I know that retweet icon makes it quick and easy to retweet something,… Read More