Bloggers are a dime a dozen in today’s world, which is why it’s so important to make sure your blog is in alignment with your brand. Your brand conveys the tone, messaging and personality of your company. Follow these steps to help brand your blog based on your company’s personality to make it stand out […]
How to Brand Your Blog Learn More »
Last week we shared five upcoming opportunities to submit speaking proposals in the workers’ compensation industry. But after identifying which meetings are a fit for your company, how do you craft a proposal that will catch the attention of conference planners? Here are three tips to keep in mind: Follow the rules – Many associations and organizations provide
Tips For Writing a Winning Speaking Proposal Learn More »
As a recent graduate, I wondered how I would feel when many of my younger friends started school in the fall, while for the first time in four years I wouldn’t be driving down to Athens to begin another semester. Lucky for me, around that same time I started my own different version of school,
What I’ve Learned From My Internship So Far Learn More »
We’ve all seen facts and figures listed in an article or on a piece of paper, but if you’re looking to present your message in a more exciting and visually appealing way, infographics are a great option. They present your subject information on a graphic image that’s easily read and understood. They’re so versatile that
How to Create an Awesome Infographic Learn More »
A sponsorship kit can be a great asset- especially for your next event or trade show to name a few. Not only can it help streamline the sponsorship process for your company, but it can also make you stand out among your competitors. Check out these 5 important pieces to include in your sponsorship kit
5 Important Pieces To A Successful Sponsorship Kit Learn More »
It’s no longer just teenagers who have smartphones glued to their hands, 139 million Americans today own smartphones to not only keep in touch with others but receive news updates, send emails and stay up-to-date with social media. With so many people consuming information on their smartphones, this handheld device has opened up a whole
The Future of Smartphone Marketing Learn More »
Are you a horizontal seller or a vertical seller? Does it matter? I mean, at the end of the day we’re all trying to get prospects to understand why my company’s services are better than your company’s services. Well, it does matter and the real answer is you should sell both horizontally and vertically –
Horizontal vs. Vertical Selling, And Why Your Website Matters Learn More »
It’s that time again, when the Marketing Works world gets busy, busy, busy, with client accounts. I never know when it’s coming, but all of a sudden I’ve got a to-do list longer than my Christmas list as an 8-year-old. While there are a lot of things I do to keep a handle on project
Excel with Excel: Tips to time save in Microsoft Excel Learn More »
My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background, but I had been looking for more experience in the public relations and marketing fields. So when I came across the Marketing Works internship posting
3 Tips for a New Intern Learn More »
If you’re interested in finding new ways to tell your company’s story, a video on company culture can be a fun way to project your company environment in a way that you can easily control. It allows recruiters to learn what it’s like to work in your company and potential prospects to get a stronger
Marketing Culture, Inside and Out Learn More »
