As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to […]
5 Tips for Mastering the Art of LinkedIn Prospecting Learn More »
It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I
My Marketing Works Internship Experience Learn More »
Motivation is a vital element to boosting a team member’s work ethic. However, it’s often easy to lose track of your employees’ motivation unless you pay close attention. So why not guarantee setting your team’s motivational drive high by helping each member set goals? And not just your goals, I’m talking about goals your team
One Team. One Goal. — Marketing Works’ Motivational Morale Learn More »
Today I bring you a new blog post on Wufoo. What’s that? Wufoo is an easy-to-use web app that helps anybody build amazing online forms. This online-based service automatically builds the database, backend and scripts needed. With all the hard programming taken care of, collecting and understanding your data is easy. Best of all, there
According to Gallup, only 30 percent of the U.S. workforce is engaged in their work. What does this mean for your employee morale? Less productivity, less motivation and less satisfaction for employees. When your workforce lacks these fundamentals for producing good work, your company lacks – well, talent. Creating an inviting culture that engages your
3 Employee Engagement Tips to Boost Morale in the Workplace Learn More »
Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for
6 dos and don’ts for pitching a reporter via Twitter Learn More »
Celebrating Independence Day with family and friends always comes with the pleasure of experiencing great fireworks, delicious food and the outdoors. Although it’s important to have fun and revel in our carefree spirits, we should not forget about our safety and wellbeing. There is plenty of safety information available to us surrounding fireworks, food and
3 Tips for Having a Happy & Healthy Fourth of July Learn More »
A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And like all good account managers, we immediately think “Yes, Client! We’ll get right on that!” Because honestly, no one wants to upset the client. But
Responsive Design and Mobile Design – what’s right for you? Learn More »
Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining
Social Media ROI Part Two: Tips for Measuring Learn More »
Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and
Social Media ROI Part One: The Value of Creation Learn More »
