When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is […]
3 Reasons Why Energy Industry Companies Should Use Microsites Learn More »
In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your
5 Key Benefits of Marketing Automation Learn More »
My name is Ashley, Marketing Works’ 2013 summer intern. A recent graduate and new to the real-world of marketing, I’m in the process of immersing myself in a professional environment (as well as adjusting to adulthood). With a wide window of opportunity open for me after my college career, I’m very glad that I decided
3 Valuable Lessons Learned: The real internship experience Learn More »
Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In an effort to spark promotion and community engagement, Jeni’s formed a clever partnership with Homage, Columbus-based creators of the nostalgia-loving t-shirts. Both Columbus-based companies embody
The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the number of possible outlets for a situation to go viral has expanded exponentially and more situations can now result in potential crises. So, what should you do?
Tips for Effective Online Crisis Communication Learn More »
Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the internet for answers to their health issues, healthcare marketers are presented with an opportunity to be proactive. The influence of paid search and relevant content
How to Attract the Right Patients to your Site Learn More »
In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in which you dedicated yourself to some quality thought leadership, submitted a proposal for an industry conference and landed a speaking gig. How do you take
So you’ve secured a speaking engagement, now what? Learn More »
Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position
4 Key Insights for Service Providers in the Oil & Gas Industry Learn More »
Each quarter, Marketing Works looks for candidates to join our full-time, hands-on internship program. I started my internship in February and had a lot of questions about my new role with this new company. To get a better idea of my role, I was able to look over insights and advice from previous interns. These
5 Tips for New Interns Learn More »
The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not only taxes our intelligence, but also our sanity. Perhaps that is what prompted Sakichi Toyoda to develop the 5 Whys problem solving technique, which is
5 Easy Steps to Solving any Marketing Problem Learn More »
