How does a restaurant earn AAA four stars for 16 consecutive years? The Refectory is the most award-winning restaurant in Columbus and has received Zagat, DiRoNa and Wine Spectator Awards, along with Five Stars from both Columbus Monthly and Columbus Dispatch. Housed in a former church, it is known for its ambiance, excellent food, massive […]
Guiding Decisions and Behaviors – The Refectory and Company Culture Learn More »
Whether it’s building a gas processing plant, interstate highway or bridge, water pump station or running miles of above ground or sub aqueous pipeline and cable, having a single partner provide designs and construction services to you, as an owner, can be monumentally helpful. Design-build, a method of project delivery, is becoming one of the
Design-Build Saves You Time and Money. But Can You Say it? Learn More »
Vine, a six second long video sharing service by Twitter, was released a few weeks ago in January 2013. Since then, thousands of videos have been created to enhance a brand’s social media strategy. To learn more about Vine, watch this video: However, just because it is the latest social media feature available doesn’t mean
6 Tips to Get the Most Out of Vine for Your Brand Learn More »
Know Your Client’s Business The importance of a strategic approach when it comes to marketing makes the difference between being just another person/company in the crowd and truly setting your business apart from others. Really great creative is grounded in strategy and insight. As a marketer, every creative idea you have should be grounded in
The Strategic Marketing Approach Learn More »
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team
A Very Marketing Works Holiday Learn More »
Last Friday, Brenda and Arielle were fortunate enough to be invited by the United Way of Delaware County to participate in a Nonprofit Executive Institute. The two-day event (held at the beautiful Delaware Campus of Columbus State Community College) offered a variety of workshops geared towards nonprofit leadership, board members and non-profit organization advisors. Those attending
98% of a CEO’s Job is Public Relations: PR for the nonprofit executive Learn More »
Are you struggling to find a relatable gift for the PR/marketing pro in your life? It’s true; we can be difficult at times! Either we don’t have a moment to stop and write a wish list, or we overpopulated our Pinterst boards with “must have” items. This year we’ll make it easy. Here is a
Holiday Gift Guide for PR and Marketing Pros Learn More »
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good
Finding Your Organizational Identity Learn More »
In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken our search capabilities to the next level with the creation of the Knowledge Graph. Launched in May 2012, the Knowledge Graph takes the concept of
Google Knowledge Graph—The NextGen of Online Search Learn More »
Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play a big role on how all these groups perceive you. How you prepare for the unknown and take proactive steps to ensure you are ready
5 must-haves in your communications strategy Learn More »
