Insights

6 Ways to Rebuild Reputation with PR after a Crisis

Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get ...
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4 Tips for Mobile Friendly Emails

It’s hard to believe it’s been six years since the iPhone first came out! The introduction of iPhones into the mobile sphere greatly increased the popularity of mobile devices and ...
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5 Tips for Optimizing Your LinkedIn Presence

In lieu of the new LinkedIn publishing feature, it is extremely important to make sure you are optimizing your LinkedIn presence, especially when you decide to share your own content. ...
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Everything You Need to Know About the LinkedIn Publishing Feature

If you’re active on LinkedIn, you probably follow Influencers who post about relevant industry topics, career advice and professional insights. This publishing feature was originally only accessible to these LinkedIn ...
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Using Social Media for a Product Launch

Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ...
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Marketing Internship Lessons Learned and Lessons to Learn

I can’t believe I’m already halfway through my marketing internship with Marketing Works! Time sure does fly, especially when you’re having fun. In the first month and a half that ...
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3 Noteworthy Twitter Trends & Where It’s Headed

Twitter is one social media channel that is not going away any time soon. After all, the hashtag first originated on Twitter and is now widely used on other social ...
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3 B2B Content Marketing Tips for Your Brand

Content marketing is an extremely important marketing method that we continue to hear a lot of buzz on, especially when it comes to search engine optimization, thought leadership and social ...
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Now Hiring: Graphic/Interactive Designer

Graphic/Interactive Designer Marketing Works, a B2B strategic marketing communications firm is hiring a Graphic/Interactive Designer who can produce awesome design and production for print and web. Ideal candidates will have ...
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5 Ways Personality Tests Help You Get the Most Out of Your Team

You don’t have to be ambidextrous to be able to write with either hand.  Most people can do it.  But using your dominant hand is definitely more productive.  Try this ...
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Marketing Works Wins 2014 Columbus AMA AIM Awards for Public Relations Campaign

On January 23rd, 2014 Marketing Works attended the Columbus AMA 2014 Achievement in Marketing (AIM) Awards to celebrate the best marketing done in Columbus this past year. Entries included multimedia, internet, ...
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6 Latest Facebook Trends You Need to Know

Living in a social media obsessed society, it’s important to stay on top of current social trends. We have seen several significant changes in each social media channel over the ...
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