Insights

Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A ...

The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on ...

Your company has recently announced to the world that it’s going green, good for you! It’s great that your business is working to instill a sense of environmentalism and conservation. ...

Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis ...

Why use social media in the tech industry Social media isn't just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers ...

The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media ...

The holiday season is a great time to relax and enjoy the company of family and friends. And for those in professional service industries such as consulting agencies or law ...

In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn't translate as covering all your bases. ...

Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year, ...

As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as HealthCare.gov, the website where millions of Americans ...

Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers ...

The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way ...