In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your […]
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Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In an effort to spark promotion and community engagement, Jeni’s formed a clever partnership with Homage, Columbus-based creators of the nostalgia-loving t-shirts. Both Columbus-based companies embody
The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the number of possible outlets for a situation to go viral has expanded exponentially and more situations can now result in potential crises. So, what should you do?
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Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the internet for answers to their health issues, healthcare marketers are presented with an opportunity to be proactive. The influence of paid search and relevant content
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In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in which you dedicated yourself to some quality thought leadership, submitted a proposal for an industry conference and landed a speaking gig. How do you take
So you’ve secured a speaking engagement, now what? Learn More »
Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position
4 Key Insights for Service Providers in the Oil & Gas Industry Learn More »
The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not only taxes our intelligence, but also our sanity. Perhaps that is what prompted Sakichi Toyoda to develop the 5 Whys problem solving technique, which is
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Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can
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The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain.
Strategic Planning for a Successful Public Awareness Campaign Learn More »
Robby Slaughter (@robbyslaughter), a workflow and productivity expert with a focus in helping organizations and individuals to become more efficient, more effective and more satisfied at work, was the keynote speaker at a recent seminar hosted by the Society of Marketing Professionals Services (SMPS) called ‘Productivity Across Generations’. My knowledge of Generational Theory was largely
Understanding your Audience Learn More »
