Marketing Works

Client Spotlight: Comfort Keepers Celebrates 15 Years of Success

Client News, Current Events / By Melissa H.

In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship, homemaking and personal care, all delivered in the comfort of the home. Comfort Keepers offers a wide array of services, from meal preparation and light […]

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Marketing Works Team Spotlight: Stacy Wood

Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We

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Prioritizing Your Work: The 4-Square Method

Marketing Tips / By Melissa H.

Last week, our prioritization blog focused on the Hoshin Star Technique. To recap, this method allows you to compare each of your tasks head-to-head with one another in order to determine which task is the most important. To read the Hoshin Star Technique Blog post, click here. This blog post will focus on the ‘4-Square’

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Marketing Works Team Spotlight: Alexandra C.

Company Culture, Marketing Works News / By Melissa H.

Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and

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Marketing Works Team Spotlight: Amanda P.

Company Culture, Marketing Works News / By Melissa H.

Marketing Works is excited to welcome Amanda Pierce to our agency as the newest Account Coordinator. Originally from Bexley, Ohio, Amanda is an alumna of The Ohio State University, where she studied journalism. In her new position, Amanda serves as the daily contact for various business-to-business accounts across a variety of industries. In addition to

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A Fresh Face to Marketing Works

Company Culture, Internship, Marketing Works News / By Melissa H.

Hello Marketing Works and Friends! My name is Matthew Balzer, and I am pleased to be newest member of the Marketing Works team. I am joining the team as a Marketing Communications intern for the next several months, and could not be more excited for this opportunity! I am a recent graduate of The Ohio

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Business Wire Chat with Serena Ehrlich

Marketing Tips / By Mworks740

On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck

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The Importance of Team Building Activities

Company Culture / By Mworks740

In June we posted a blog on 5 Fun Team Building Activities in Columbus, last weekend we decided to try one of those activities by taking a trip to the Columbus Zoo. Not only did we have a great time, one of our team members, Sam, got to cross “feed the giraffes” off her bucket

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5 Things to Learn about our New Senior Vice President, Bill Kiefaber

Company Culture / By Mworks740

We are excited to announce the newest addition to our team – Bill Kiefaber. Bill is our new senior vice president and will be supporting our team with strategic client counsel, building and mentoring the Marketing Works staff, business development and serving as a member of the executive team. Bill has led a very successful

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Which one is your Flavorite?

Current Events / By Mworks740

Here at Marketing Works, we love to try new things! Today we decided to try the new flavors of Lays potato chips and vote on which one is our favorite. Our options were Wasabi Ginger, Cappuccino, Cheddar Bacon Mac & Cheese and Wavy Mango Salsa. Through some smiles and a few groans, we tried all

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