As a recent graduate, I wondered how I would feel when many of my younger friends started school in the fall, while for the first time in four years I wouldn’t be driving down to Athens to begin another semester. Lucky for me, around that same time I started my own different version of school, […]
What I’ve Learned From My Internship So Far Learn More »
A recent public relations campaign Marketing Works led on behalf of Farsite Group was mentioned within the October issue of Columbus CEO Magazine. The article features how the Columbus-based data analytics firm used big data to forecast the 2013 Oscar winners. Throughout Oscar season, different ways to look at the predictions were made and posted
How a multifaceted viral campaign can differentiate an organization Learn More »
My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background, but I had been looking for more experience in the public relations and marketing fields. So when I came across the Marketing Works internship posting
3 Tips for a New Intern Learn More »
It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I
My Marketing Works Internship Experience Learn More »
When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is
3 Reasons Why Energy Industry Companies Should Use Microsites Learn More »
Each quarter, Marketing Works looks for candidates to join our full-time, hands-on internship program. I started my internship in February and had a lot of questions about my new role with this new company. To get a better idea of my role, I was able to look over insights and advice from previous interns. These
5 Tips for New Interns Learn More »
The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not only taxes our intelligence, but also our sanity. Perhaps that is what prompted Sakichi Toyoda to develop the 5 Whys problem solving technique, which is
5 Easy Steps to Solving any Marketing Problem Learn More »
I’ve often said that administrators of private practice groups are my favorite people. That’s just one reason why we formed a practice group specializing in delivering smart marketing strategies to healthcare providers and businesses. Healthcare Marketers – a practice group powered by Marketing Works is a compilation of well-healed marketers with years of experience helping
Introducing Healthcare Marketers, powered by Marketing Works Learn More »
Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can
10 ideas to leverage Storify for your business Learn More »
The minute we walk in the door of a business, we have an immediate sense of its personality. It’s the indelible first impression. The décor is akin to the clothes we select – and how we wear them. And because it’s where employees spend so much time, it has a huge affect on morale. Yesterday
Your company can build your culture into your office, literally Learn More »
