Mworks740 – Page 6 – Marketing Works

Healthcare Meeting of the Minds: A Forum for Healthcare Executives

Healthcare Marketers, Marketing Tips, Marketing Works News / By Mworks740

With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture. For now, compliance with government regulations is the priority, but consumerism is rising, and thus the need for a major culture shift to not only effectively treat health issues, but to treat people right in order […]

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3 Ways B2B Can Apply B2C Principles

Healthcare Marketers, Marketing Tips, Social Media Marketing Tips, Writing Tips / By Mworks740

Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C

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Why Celebrating Success Matters

Company Culture / By Mworks740

Marketing Works is all about being a conduit of success to everyone we touch. We take all successes seriously, big and small. Whether it’s gaining a new client or receiving an award, a little praise can go a long way. Celebrating success is something organizations should do more often, and here are just a few

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My Half-Over Adventure

Company Culture, Internship / By Mworks740

The past six weeks here have been one big adventure for me. Not only because I have a new job at a marketing firm, but also because I moved to a city I’ve never been to before. I’ve lived in Cleveland my whole life–resided in the same house, went to the same places and stayed

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Facebook’s Dislike Option: Thumbs-up or Thumbs-down?

Marketing Tips / By Mworks740

We stated in our last blog about the importance of social listening. What better way to segue this topic than focusing on what everyone’s talking about–Facebook’s ‘dislike button’ speculation? If you’re not sure what we’re talking about, we’ll catch you up: Recently, Facebook has been considering adding a ‘dislike button’ on business pages. Many reports

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GOST: Event Planning the Marketing Works Way

Marketing Tips / By Mworks740

Successful events, as with any other successful business activity, should come from a well thought out goal. Yes, even our events have strategy behind them because we’ve learned the more thought put behind them, the more successful the event. Our event planning sequence is GOST: Goal, Objectives, Strategy and Tactics. Figuring out the best way

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Project Blues: A Testament to Our Values

Client News, Current Events, Marketing Works News / By Mworks740

We get it. We do what it takes. We do the right thing. We care: these are our core values that serve as a framework for everything we do here. While we can talk about these values all day, let’s focus on just one: we care. This can mean a myriad of things to any

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Marketing Works Team Member Spotlight: Sara L

Company Culture / By Mworks740

Sara Lowenstein, Public Relations Coordinator, has been with us for nearly a year. While still a young professional, she’s achieved many successes and optimistically looks forward to what’s ahead in her career. Because I am new to the PR world, I asked her several questions about what she does: What made you decide to pursue

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Our New Intern: More Than Meets the Eye

Company Culture, Internship, Marketing Works News / By Mworks740

Hello all, name is Alex Lunder, and I’m the new intern here for the next couple of months. I’m from Cleveland, and I’m excited to have the opportunity to work in a new city and with such a great group of people, as you all know they are. From starting off going to school for Physical

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Author name: Mworks740