In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all […]
Prioritizing Your Work: The Hoshin Star Technique Learn More »
Marketing Works is pleased to announce Alexandra Can as the newest Account Manager. Alexandra joins us after several years at software startup RES, where she was the Director of Marketing. Originally from Columbus, Ohio, Alexandra is an alumna of The Ohio State University and holds a B.A. in Strategic Communications with a minor in Textiles and
Marketing Works Team Spotlight: Alexandra C. Learn More »
How do you create an audience for your webinar? Reaching your audience directly through email or social media are most common ways to drum up interest in your webinar. By attaching a link, recipients can easily access your webinar and participate. Once you’ve targeted your audience, it’s time to prep. Here are 3 tips to
Webinars Part 2: 3 Tips to Plan a Successful Webinar Learn More »
Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the original intent of email communication was to provide an easy way to send a quick message, whether you’re communicating with a client, coworker or peer.
8 Tips for Writing Better Emails Learn More »
I can’t believe my internship at Marketing Works is coming to a close! These past three months really flew by. This is the third internship I’ve had, but the first one where I didn’t necessarily feel like an “intern.” The Marketing Works team included me on client projects and I felt I was a true
4 Key Takeaways from My Internship at Marketing Works Learn More »
Content marketing is an extremely important marketing method that we continue to hear a lot of buzz on, especially when it comes to search engine optimization, thought leadership and social media. There are an infinite number of sources pushing out content about a variety of topics, making it hard to differentiate your brand. Staying up-to-date
3 B2B Content Marketing Tips for Your Brand Learn More »
It’s my last week at Marketing Works and I honestly can’t believe these three months went by so quickly! After assessing my time here, I feel more prepared and less nervous as I apply for jobs in the public relations field. I learned all that I set out to here at Marketing Works and I
My Marketing Works Internship Experience Learn More »
Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture news updates, commentary, recaps and interactions, Storify is picking up speed and quickly becoming a useful tool for B2B communication. What type of content can
10 ideas to leverage Storify for your business Learn More »
Vine, a six second long video sharing service by Twitter, was released a few weeks ago in January 2013. Since then, thousands of videos have been created to enhance a brand’s social media strategy. To learn more about Vine, watch this video: However, just because it is the latest social media feature available doesn’t mean
6 Tips to Get the Most Out of Vine for Your Brand Learn More »
Business is competitive. Depending on your industry, you are likely watched by regulators, elected officials, current customers and their communities. How you act and respond to everyday occurrences will play a big role on how all these groups perceive you. How you prepare for the unknown and take proactive steps to ensure you are ready
5 must-haves in your communications strategy Learn More »
