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From strategy decks to kitchen tables: A field report on enrollment marketing

Marketing Communications, Marketing Insights, Marketing Tips, Strategic Marketing / By

Or, what enrollment communications feel like on the receiving end Somewhere between the third postcard and the seventh email reminder, it became clear: enrollment marketing feels very different when you’re the one receiving it.  For most of my career, I’ve helped colleges and universities design enrollment communications. I’ve built message maps, reviewed funnels, and debated […]

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How to Communicate with Customers about Tariffs without Losing their Trust

Business Planning, Current Events, Marketing Insights, Marketing Tips / By

Tariffs are no longer just a trade policy buzzword—they’re a reality shaping the bottom line for businesses across industries. Whether you’re in manufacturing, retail, or distribution, chances are you’ve felt the squeeze of rising costs due to import duties. However, the real challenge is explaining tariffs—and their impact—to your customers in a way that is

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5 Stars or 1 Star Google Reviews Matter  

Expertise, Marketing Insights, SEO, Strategic Marketing / By

A business’s reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people say about your business, resulting in missed opportunities. There is a straightforward way to keep a pulse on your company’s reputation that allows you to

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Market to Your Market

Business Planning, Marketing Insights, Marketing Tips, Social Media Marketing Tips, Strategic Marketing / By

We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters to blogs and videos. Whether you’re having a calm day at your desk or running errands for your business, these resources are aptly available. There

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What is interlinking and why is it Important?

Expertise, Marketing Insights, Marketing Tips, SEO / By

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website’s SEO and enhances a user’s experience. By connecting different pages or assets on the same domain, interlinking can transfer link equity (ranking power) to important pages and assist Google in finding, indexing, and understanding all

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Understanding the ins and outs of SEO

Expertise, Marketing Insights, Marketing Tips, SEO / By

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages and is an integral part of online marketing and website development. By implementing SEO practices, businesses can increase their online presence, attract organic traffic, and ultimately boost their brand awareness

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Navigating the GA4 transition. Are you ready?

Expertise, Marketing Insights, Marketing Tips, SEO / By

In the digital era, data-driven decision-making has become crucial for businesses to stay competitive. And, with Google’s recent announcement that it is transitioning its analytics platform from a session-based model (Universal Analytics) to an event-based model (GA4), represents a significant update and evolution of the popular web analytics platform. This mandatory transition means that instead

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Small Business Failure and Some Thoughts to Avoid It

Expertise, Marketing Insights, Marketing Tips, Sales Enablement / By

According to the US Small Business Administration, only 50% of the businesses started in the U.S. survive more than five years. The SBA goes on to say that a lack of capital is seldom the reason for failure. Rather they say small businesses fail because they don’t have a plan for attracting new customers or

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Best Sales Tool for the Insurance Industry

Expertise, Marketing Insights, Marketing Tips, Sales Enablement / By

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods

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