Drum roll please… There’s a new face at Marketing Works! We’d like to offer a big welcome to our new Public Relations Specialist, Amanda Amsel. Amanda is responsible for crafting story ideas, pitching them to media outlets and securing valuable coverage for our awesome clients. A strong communicator, she is adept at managing relationships with […]
Welcoming Our New Public Relations Specialist Learn More »
The B2B buying cycle has never been more complex. Not only is the demographic of the buyer changing, so is the decision-making process. With technology at everyone’s fingertips, buyers are likely now 60% of the way through the sales cycle before they engage with your organization. Knowing who your prospects are, what they want and
Meeting of the Minds: The New Paradigm for Sales and Marketing Learn More »
Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not only professionally, but also personally. Sure, I could have done an internship elsewhere to learn the same skills, but I wouldn’t have gotten the same “family”
There’s a Time for Everything Learn More »
With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture. For now, compliance with government regulations is the priority, but consumerism is rising, and thus the need for a major culture shift to not only effectively treat health issues, but to treat people right in order
Healthcare Meeting of the Minds: A Forum for Healthcare Executives Learn More »
We get it. We do what it takes. We do the right thing. We care: these are our core values that serve as a framework for everything we do here. While we can talk about these values all day, let’s focus on just one: we care. This can mean a myriad of things to any
Project Blues: A Testament to Our Values Learn More »
Hello all, name is Alex Lunder, and I’m the new intern here for the next couple of months. I’m from Cleveland, and I’m excited to have the opportunity to work in a new city and with such a great group of people, as you all know they are. From starting off going to school for Physical
Our New Intern: More Than Meets the Eye Learn More »
12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer to be the Spring Marketing Communications intern at Marketing Works. A few days ago, I was asked what made me choose the temporary internship over
People Come And Go, But Culture Is Enduring Learn More »
A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array
Marketing Works Team Member Spotlight: Lauren H. Learn More »
Marketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We
Marketing Works Team Spotlight: Stacy Wood Learn More »
Marketing Works believes your goals can best be met if a cohesive, outcomes-focused strategy is put into place. Our proven and proprietary MW-360° IDEA process does just that by combining research, best practices and strategic thinking to build a clearly defined approach based on your definition of success. We invite you the opportunity to see
MW-360 Pulse: Your Path to a Better Strategy Learn More »
