As you embark on your entrepreneurial journey, one of the most crucial tasks is to define your target audience. However, it’s not just about who you want to sell to; it’s about who you want to work with. This is where the Ideal Client Profile (ICP) comes into play. The ICP represents the type of […]
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Motivation is an important part of any work environment. It keeps the team focused and energized. Assignments get completed, client relationships get stronger, and the workplace becomes a more pleasant place to be. There is no one right way to build this motivation, but there are some strategies that can help you find the right
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A business’s reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people say about your business, resulting in missed opportunities. There is a straightforward way to keep a pulse on your company’s reputation that allows you to
5 Stars or 1 Star Google Reviews Matter Learn More »
Creating social media posts inevitably means that you will need to use a graphic of some kind. You might be wondering why. Well, graphics are eye-catching and help to focus a post. Using images related to the post content gives your audience a visual understanding of what and why you are posting. It’s also important
The Importance of Visuals in Social Posts: A How-to Guide Learn More »
We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters to blogs and videos. Whether you’re having a calm day at your desk or running errands for your business, these resources are aptly available. There
Market to Your Market Learn More »
Hello everyone! I am Marketing Works’ new intern, Lynn Lower. I am currently a junior at Eastern Michigan University (EMU). I am excited to learn new skills as well as expand my knowledge by working for a professional digital marketing firm. The degree I have chosen gives me a lot of choices in terms of
A Summer Full of New Possibilities Learn More »
COVID-19 has, and will continue to, impact many experiences for all of us. And this was by no means an exception for my time at Marketing Works. When I started my Internship with Marketing Works earlier this summer, the team had just returned to the office from working remotely. Then in mid-July, we went back
A Unique End to a Summer Internship Learn More »
After five months working as a Marketing and Communications Intern with Marketing Works, the experience I have gained has been priceless. Throughout my time here, I have participated in a wide range and variety of client initiatives, working with a wonderful team to accomplish our clients’ goals. I am grateful for the opportunity to work
An Invaluable Experience Learn More »
The final trend in our blog series on marketing trends for 2020 is experiential marketing, which involves creating an immersive, physical experience centered around your brand. Whether that means allowing customers to gain hands-on experience with your product or simply holding an in-person or live-streamed event that conveys your brand’s culture and values, this is
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We continue our series on 2020 marketing trends with trend #5: Solving the Challenge of Dark Social Sharing. Understanding Dark Social It may sound ominous, but “dark” social traffic is a reality of today’s world. The term refers to the estimated 84% of all social sharing traffic that takes place in email, text, and private
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